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The Experiential Marketing Playbook: How to Make Your Brand Impossible to Ignore

The Experiential Marketing Playbook: How to Make Your Brand Impossible to Ignore

In today’s world of shrinking attention spans and evolving consumer preferences, experiential marketing is your brand’s golden ticket to staying relevant. As the luxury market faces economic headwinds, the smartest brands are doubling down on creating unforgettable, shareable experiences. Why? Because customers don’t just want products—they want stories they can live and share.

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Influencer Lawsuits Over Attribution: The Drama Behind the Data

Influencer Lawsuits Over Attribution: The Drama Behind the Data

Attribution. It's the lifeblood of performance marketing and the buzzkill of countless marketing meetings. And now? It’s at the center of influencer lawsuits. Yep, influencers are suing brands over misattributed sales, and it’s shaking up the entire affiliate and influencer...

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Why RedNote is Exploding in the U.S. (And Why You Should Care)

Why RedNote is Exploding in the U.S. (And Why You Should Care)

TikTok’s reign as the go-to app for social discovery and viral trends might have met its match. RedNote, known as Xiaohongshu in China, is making waves in the U.S. and climbing app charts at record speed. This isn’t just another trend to shrug off—it’s a pivotal moment for marketers looking to stay ahead of the curve in social commerce and content strategy.

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