The Briefing Room
Cutting-edge insights and bold takes from the frontlines of marketing.
AI in Marketing: Your New CMO or Just Another Buzzword?
Artificial Intelligence (AI) has stormed into the marketing world, promising to transform how brands connect with audiences. It’s everywhere—from personalized email campaigns to predictive analytics—and it’s being hailed as a revolutionary force. But let’s address the elephant in the room: can AI truly be your new Chief Marketing Officer (CMO), or is it just another overhyped buzzword?
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